Original Research Signals

Why It Matters for AI Visibility

How We Score It

How to Improve

• 1

  Use first-person research language

  Write "we analyzed 1,000 websites" instead of "an analysis of websites shows." The analyzer specifically detects phrases like "we found," "our research," "our data shows," and "we surveyed." Each unique phrase counts toward your score, so vary your research language across the page.

• 2

  Add a case study section

  The phrase "case study" is a detected signal. Document a real customer outcome, an internal experiment, or a before-and-after comparison with specific numbers. A single case study section adds both a research phrase and substantive original content that AI engines can cite.

• 3

  Include data visualizations using chart libraries

  The analyzer detects chart HTML elements from Chart.js, D3, Highcharts, Recharts, and Plotly. Adding an interactive chart alongside your research data contributes significantly to the score. Static images of charts do not count -- you need actual chart library elements in the HTML.

• 4

  Describe your methodology explicitly

  Phrases like "we interviewed 50 customers," "we benchmarked 200 sites," and "we tracked results over 6 months" each count as unique research signals. Describing how you gathered data strengthens both your score and the credibility AI engines assign to your findings.

• 5

  Label your research as original

  Use ownership signals like "our proprietary data," "original research," and "our original analysis." These phrases are explicitly detected by the analyzer and help distinguish your content from pages that merely reference others' work.

Before & After

Studies show that content marketing generates 3x more leads than
traditional marketing. According to industry reports, companies
that blog get 67% more leads.

We analyzed 500 B2B companies over 12 months and found that content
marketing generated 3.2x more leads. Our data shows that companies
publishing weekly saw 67% more leads. We surveyed 200 marketing
directors to confirm these findings.

[Chart.js bar graph showing lead generation by publishing frequency]

Code Examples

<!-- Chart.js canvas (detected) -->
<canvas id="research-chart" width="600" height="400"></canvas>

<!-- D3 visualization (detected by class pattern) -->
<div class="d3-chart" id="findings-visualization"></div>

<!-- Recharts container (detected by class pattern) -->
<div class="recharts-wrapper"></div>

Frequently Asked Questions